The objectives
Identify as a team the effective and directly applicable solutions to a stated issue (new product, new project, unlocking, alternatives, competition, etc.).
Identify as a team the best way to service the acknowledged strategy.
Learn to orchestrate a group, integrate different cultures and structures around projects designed together. Make projects acknowledged through actions. .
Review together the projects that could be implemented and would really distinguish you from competition while keeping your know-how.
Force « a break », so to say find new products or ideas directly in relation with your expertises, business and tools to enable you to reach new markets or margins (applied innovations).